Latest Trends statistics for 2008.
produced by Dubli.com
Web shop business: What will be the trends in 2008?
The software firm Hybris has compiled a trend list for this market based on the results of several surveys. The web shop market indicated sales of 10.9 billion euros in 2007 in Germany alone. More clarity and simpler operation were both mentioned, along with the following points:
1. In 2008, catalogues are enjoying a revival! Both online and printed. Product information is available in integrated scrollable online catalogues.
2. Another “hot topic” this year is multi-national web shops. Preferably with international payment possibilities and the automatic calculation of various taxes and delivery costs.
3. The customer is king: In the service area everything from bonus pages for regular customers to personal consultation will be the big hit. From self-designed t-shirts to self-portrait coffee cups, shops that provide “extras” are at an advantage.
Online markets: increased figures
In order to better evaluate the medium and to utilize data for an internet presence, we would like to present the newest data based on a German survey.
General internet use:
• 59 % of all Germans use the internet (38.5 million people), 31 % of Germans are online daily. On average, they are online for 59 minutes a day. 51 % utilize a fast DSL connection
Consumer reaction to online advertising:
• 20 % let themselves be directed by internet advertising, 18 % of men and 9 % of women felt that such advertising was positive, 13 % of internet users are particularly aware of online ads
Consumer purchase behavior online / shop design
• within the last 12 months, 74 % have made online purchases, 46 % of all web users shop online regularly (eg. travel).
• 85 % of all women greatly value delivery conditions (73% men as well); for 76 %, security is the most important criteria. 61 % expect detailed product descriptions, 46 % attach special importance to test results and consumer certification.
43 % were bewildered by inferior shop design and around 50 % terminate their online transaction before a sale is completed!
Internet use in companies
• 89 % of all companies have internet access, 59 % manage their own internet presence and 41 % use it for publishing additional product information. 25 % provide interactive elements on their homepages (eg. a shop or customer support). Especially interesting: 60 % of all firms use the internet for business to business transactions.
Online shopping: What is in demand and what is sold?
The conversion quota – the e-commerce magic word. This percentage indicates how many of sought-after products are actually sold. The numbers are form 2007 from Mediascope Analysis of the European Interactive Advertising Association:
Concert and festival tickets were highest rated with a conversion quota of 75 %. Travel tickets, books, and clothing were rated at over 70 percent. The share of consumers who bought a mobile phone online increased by 23 percent to 38 percent. Music downloads, car accessories, furniture, foodstuffs and computer games registered two-digit conversion quota growth.
The greatest expenditure was registered in the Scandinavian nations of Denmark, Sweden and Norway, while the British bought the greatest number of articles. In Germany, France and Italy, costs per article were lower, which seems to suggest a key role played by the internet in the search for bargains.
